ABOUT

Harking back to the golden age of glamour, an era before athleisure, designer Raluca Gheorghe and fashion stylist Amir Doboș make a strong case for dressing up.
RUE RA encapsulates femininity with a sense of leisure and attractiveness that conjures visions of lavishness and a love for glamour and sparkle, an approach that feels like a tangible glimpse of the future.

Aesthetically, it plays on tech nostalgia, replicating the vibrant as abstract but essentially, it is another form of anemoia (longing for something never experienced) that is so important in the digital age, a fresh blend of past and future, strength and softness, structure and fluidity while revealing sensuality and effortlessness.

The attitude is what inspires us the most and this is what we want to capture. It speaks to a sense of irreverence but it is also very much about a studied refinement to counterbalance it.
The vision is a signature fashion aesthetic that combines references as far-flung as street culture, science fiction and a strong social message against elitism in fashion by redefining the idea of being alternative and also the need to feel different, relevant and contemporary.

Shopping Cart